Entah

The Disney Creative Strategy The Disney Creative Strategy was observed, modeled and developed by Robert Dilts based on his observations of the process Walt Disney used while creating. Dilts noticed that Disney had three separate approaches to his creative work and he alternated between these roles, which Dilts identified as Dreamer, Realist, and Critic. Each role has a distinct orientation in relation to the creative process: the dreamer is the place of free association, brainstorming and even fantasies; the realist is the place of action, of imagining putting the dreams into the physical world; and the critic is the place of testing the soundness of your idea’s, checking in on what will or won’t work. Creativity as a total process involves the movement between small and large bits of information, conscious and unconscious process and varied representational systems. The Disney creativity process involves the distinction and coordination of three stages or sub-processes: dreamer, realist and critic. A dreamer without a realist cannot turn ideas into tangible expressions. A critic and a dreamer without a realist just become stuck in a perpetual conflict. A dreamer and a realist might create things, but they might not be very usable ideas without a critic. The critic helps to evaluate and refine the products of creativity. Everybody already has the dreamer, realist and critic inside them. Unfortunately, what usually happens is that the dreamer and the critic get into a fight. The dreamer and the critic go in conflicting directions until resulting often in ‘in-action’ of the dream/s. One of the biggest problems is that the critic doesn't just criticize the dream. The critic criticizes the dreamer. It's different to say, "That idea is stupid," than to say, "You are stupid for having that idea." (For more information on how to begin dealing with your inner critic, see my articles on Coaching and Gremlins) Part of why Disney could function so effectively is that he...