Role of E-Commerce in developing businesses
Akhil Agarwal and Jitendra Bansal PGDM 2010-12 (Institute Of Management Technology, Nagpur) Abstract
E-commerce is a method of buying and selling of information, products and services electronically. It can be defined as modern business methodology that addresses the needs of the organization, merchants and consumers to cut costs while improving the quality of goods and services and speed of service delivery. This paper introduces about the Use of ecommerce, its growth, opportunities and challenges in India and particularly for the development of small and medium size enterprises.

banking, ticketing (including airlines, bus, railways), bill payments, hotel booking etc. have been of tremendous benefit for the customers. The process of innovation, growth of online marketplaces and technological developments are spurring e-Commerce by improving the interface between buyers and sellers and bringing them closer. There are lots of advantages offered by ecommerce to business which allows companies to:
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The cutting edge for business today is ecommerce. Most people think e-commerce means online shopping, but web shopping is only a small part of the picture. The term also refers to online stock, bond transactions, electronic trading of goods and services, online delivery of digital content, electronic fund transfers, electronic share trading, electronic bills of lading, commercial auctions, Online sourcing, public procurement, direct consumer marketing, and after-sales service, buying and downloading software without ever going to a store. E-commerce provides multiple benefits to the consumers in form of availability of goods at lower cost, wider choice and saves time. People can buy goods with a click of mouse button without moving out of their house or office. Similarly online services such as

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Address an ever rising population of online users Access unlimited shelf space Remain beyond the...