Write a short description (services, customers, location and business model) about the business that you have identified. (10%)

Services – what are the products and/or services the company sells or offer?

Products that IKEA sells are furniture and materials that allows customer to assemble the furniture themselves. Material such as: wood, metal, stainless steel and many more.

IKEA store provides services such as Measuring services, Delivery services, Installation service and Assembly service.

Measuring service is a crucial part of the kitchen buying process, measuring not only allows customer to check their chosen kitchen will fit and see what changes need to be made, it ensures the success of customers’ installation.

While many of our IKEA products are easily self-transportable, IKEA has arranged for an appointed delivery service provider to provide customer with reliable delivery services should they require them. One delivery trip to anywhere in mainland Singapore costs $50 and onwards.

All IKEA products are designed to be easy to assemble and install, but if customer prefer not to do it themselves, IKEA recommend services at reasonable prices for kitchen/bathroom cabinet and electrical installation. Depending on how much help customer wants, they can choose from IKEA’s installer’s menu of services: from part installation to a fully comprehensive, customized service. Assembly and installation are done by an independent company.
Most IKEA products are flat-packed with instructions so that customer can assemble them at home. However, IKEA also provides affordable in-home assembly service. Apart from the loaning of tools for dismantling of purchased AS-IS products, IKEA also offer complimentary short-term loans of power drills for wall drillings.

The IKEA store provides everything that is needed for convenient shopping: pencils, notepads, tape measures, store guides, IKEA catalogues, shopping bags, strollers and trolleys.

IKEA open a café...