Discuss How Health Promotion Programmes Can Be Used to Empower Individuals to Make the Decision to Change Their Health Related Behaviour.

Discuss how health promotion programmes can be used to empower individuals to make the decision to change their health related behaviour.


The World Health Organisation (WHO) (1948: 100) defined health as ‘a state of complete physical, mental and social wellbeing not merely the absence of disease or infirmity’. Most of us can identify ‘health’ as a general condition of the body and the degree to which it is free from illness, or the state of being well.

The WHO (1986) further defined that health is not only a basic human right, but also can be represented as a resource which enables people to lead an individually, socially and economically productive life:

    ‘Health is a resource for everyday life, not the object of living. It is a positive concept emphasizing social and personal resources as well as physical capabilities.’

Arnold and Breen (2006) identified the characteristics of health not only as well-being but also as a balanced state, growth, functionality, wholeness, transcendence, and empowerment and as a resource.

In order to enhance the level of public health, health promotion must be established to deliver the information of tackling communicable and non-communicable diseases and other threats to health. Health promotion represents a comprehensive social and political process; it not only embraces actions directed at strengthening the skills and capabilities of individuals, but also action directed towards changing social, environmental and economic conditions so as to alleviate their impact on public and individual health (WHO, Bangkok Charter, 2005).
In Hong Kong, the Government emphasized that health promotion is important in the primary care and should be continued to strengthen the promotion of healthy lifestyles and the prevention of diseases, according to the healthcare consultation document of Your Health Your Life in 2008.

In this essay, I am going to discuss the planning of health promotion by using the Health...