Corporate Social Responsibility

The aim of this essay is to collate the approach towards corporate social responsibility of two public limited companies, Apple and Samsung, which are both rivals and partners. In present, Apple is suing Samsung for patent breaches, however, at the same time Samsung is a supplier of some key components for Apple’s products.
First of all, a basic definition of corporate social responsibility (CSR) will be presented and followed by comparison of the most important CSR initiatives divided according to the stakeholders, groups having a stake in an organization, that are most affected by the particular activities. These activities will then be discussed from the employees’ and management’s point of view. The essay will finish by outlining whether CSR initiatives are meant seriously.
Corporate responsibility can be described as accepting, managing and being aware of the consequences of corporate decisions, and as stressing public good instead of private gain (Boddy, 2008: 689, 156). Social responsibility is based on the mutual dependence of society, environment and organisations (Mullins, 2007: 803). Several authors (Boddy, 2008: 149; Buchanan and Huczynski, 2010: 52) agree that corporate social responsibility belongs to the domain of ethics, which is between the domain of codified law and the domain of free choice. FTSE4Good Index Series have been created as an objective measurement of companies’ performance concerning CSR (FTSE, n. d.).
First, in order to keep shareholders informed, both companies hold general meetings where investors are briefed about the development of the company and discuss various issues. Moreover, they are continuously working on providing both their customers and shareholders with the best possible value for money. (Apple Inc., n. d. a; Samsung Electronics, 2012: 18)
Second, with customer satisfaction in mind, both companies develop environmentally and user-friendly products that are innovative and of high quality (Apple Inc., 2012b: 4; Samsung,...