Classic Airline Marketing Solution

Classic Airlines Marketing Solution
Allen Washington
University of Phoenix


      Classic Airlines is one of the world’s largest, and most prestigious airlines. Since Classics inception 25 years ago, the company has blossomed into an international force earning the title the fifth largest amongst all active Airlines in the world. Classic houses 32,000 employees “commands a fleet of more than 375 jets that serve 240 cities with over 2,300 daily flights”.   (Classic Airlines, 2011)   Upon completing last year’s final quarter Classic reported an earnings of $10 million on $8.7 billion in sales. However, similar to other major airlines Classic has recently witnessed a decline in profits due to the economic instability, lack luster marketing, and consumer confidence. Their recent 10% decrease proved that Classic was not exempt from the share price shortcomings that are wreaking havoc on an industry that has been under enormous pressure from the public, the media, and Wall Street.   The cynical press has proved to be a hindrance to Classic’s staff hindering their moral. After taking into account of the internal and external pressures contributing the CA’s current crisis, the new objective of implementing strategic market plan to resolve solution is clarified; furthermore, potential issues of implementation is also considered to ensure impact of the plan. The paper will also highlight that implementation of improved CRM which expected to significantly improve the profitability of the organization. Successful implementation requires effective leadership, targeting market group, realizing shared vision among stakeholders and appropriate delivery strategies.
Identify the Problem
              The problem with Classic Airlines is the company has lost their ability to address customers demand.   As a result, the company has experienced a 10% decrease in share prices and customers have lost confidence in the company.   The negative press about this decline has...