Business Structures

Eco/ 561
October 6, 2014
Harry Dzakwasi

Business Proposal
In recent years some studies have shown that aluminum based antiperspirants can increase the risk for cancer. These studies have also shown tests that state some chemicals found in most of our toiletries (ie: Lotions, deodorant, shampoos and conditioners) can cause negative health issues. In the U.S., major loopholes in federal law allow the cosmetics industry to put thousands of synthetic chemicals into personal care products, even if those chemicals are linked to cancer, infertility or birth defects. At the same time as untested chemicals have been steadily introduced into our environment, breast cancer incidence has risen dramatically   (Gray, PH.D, 2014). It is because of this that the introduction of a line of products that are free from harmful chemicals be put into circulation. And the line of the product will be called Beleco.

Market Structure

Beleco will be occupying a unique position in the market.   There are only several other brands that offer the same category of product. Quality and price vary widely between theses groups.   Beleco will position it’s self as a economical alternative to the other products found in the market. The global demand for organic personal care products was over $7.6 billion in 2012 is expected to reach $13.2 billion by 2018, growing at a CAGR of 9.6% from 2012 to 2018   (Penning, 2013).   There are clear divisions between traditional categories in the market and these divisional lines are becoming blurred and new lines, such as organic products are emerging, creating new openings for profit.
There is a tremendous opportunity for growth as some of the other products on the market are extremely expensive and have a low quality measurement, meaning that these products still have chemicals known to be insensitive to the skin.   This allows the targeted end user to get a quality product for a more economical price. This user is between the ages of 24 –...