Bank of America Super League Market Size, Share, Analysis, Key Trends, Strategies, Drivers, Outlook and Competitive Landscape

Bank of America Super League Market Size, Share, Analysis,
Key Trends, Emerging Opportunities, Outlook and Competitive
Bank of America operates in wealth management through two businesses: Merrill Lynch and US Trust. In addition,
Bank of America operates an online investing platform, Merrill Edge. Together, Bank of America's brands cater for
the entire wealth spectrum, from retail investors to ultra-high net worth individuals. US Trust and Merrill Edge
serve US-based customers while Merrill Lynch offers wealth management internationally-focusing mainly on
serving clients in Latin America.
Verdict Financial's Super League In-Depth Analysis: Bank of America 2016 is a comprehensive analysis of Bank of
America's wealth management operations. It offers insight into the company's strategy, financial results, and
marketing activities. It also covers recent merger and acquisition (MandA) activity, customer targeting, and
product innovation.
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- Insight into Bank of America's growth strategy.
- Overview of the firm's organizational structure.
- Clear presentation of its geographical coverage and expansion strategy, including MandA activity.
- Analysis of the firm's financial performance, including comparison with other global wealth managers.
- Examination of key target client groups.
- Analysis of Bank of America's service and product proposition and how it is unique compared to those of its
- Review of Bank of America's marketing and social media activities.
Key Findings
- Merrill Lynch and US Trust have been focusing on organic growth rather than leading an acquisition-focused

- the most recent notable deal being the 2012 divestment of Merrill Lynch's international wealth management
- In 2015 Merrill Lynch announced its new client strategy in serving global clients. Clients in target...