Name of the Topic
Name of the Student
Name of the Course
Name of the Course Instructor

Introduction 3
Key Issues 3
Situation Analysis 3
SWOT Analysis 3
Strengths 3
Weaknesses 4
Opportunities 4
Threats 5
Financial Analysis 5
SWOT Analysis Summary 5
Strengths 5
Weaknesses 6
Opportunities 6
Threats 6
Strategic Alternatives 6
Strategic Recommendations 7
Exhibit 1: Financial Ratio 9

The paper attempts to describe the key issues faced by Google Inc. which have been discussed in the case along with the situation analysis which highlights the internal and external assessment of the company. The paper also attempts to implement the SWOT analysis framework and describes financial ratios to measure the performance of the company. Furthermore, the paper describes strategic alternatives that could be applied to address the problems identified. Lastly, the paper describes the strategic recommendation from amongst the strategic alternatives.
Key Issues
Google Inc. have launched many diverse products and services after its Initial Public Offering (IPO) which has accounted for the increase in competition in the industry. These diverse products and services have left the company in a state of paradox and is finding ways to take an initiative which is currently aligned with the company’s objectives. The company needs to decide what it shall do next in order to compete effectively in the market along with meeting its mission which includes access to the world’s information. Furthermore, the company has five alternatives upon which it has to make decisions which reflects the vision of the company.
Situation Analysis
SWOT Analysis
Google Inc. is known for its distinctive innovation techniques by introducing 70/20/10 rule which allows the engineers of Google to spent 70% time on the core business of the company, 20% on those projects which enhances the core business, while 10% on new innovative...