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By Heba al- shehri Under the Guidance of Dr. Jacob Cherian (M.Com., M.S.W., M.Phil., Ph.D.) MARKETING DEPARTMENT...
Index Mercedes, “only the best is good enough”. 3 The brand. 3 The consumer decision making process. 4 Need recognition. 4 Means-end theory. 5 Cultural influences...
Mercedes Benz A Class Mercedes has recently launched it’s A class model in India. Mercedes have seen the great potential in the Indian Markets for the Smaller...
-Benz Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a famous brand of luxury cars. These are German made cars...
KARL FRIEDRICH BENZ Karl Freidrich Benz was a German engine designer and automobile engineer, best known as the inventor of the gasoline-powered cars and the founder...
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which was born in 1995 and had a super client Mercedes-Benz at the beginning of the company business started. Now, the firm has grown... Save Paper...
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CHAPTER 1 1.0 - INTRODUCTION 1.1 - Introduction Trade and commerce have evolved rapidly over the last fifty years. The forces of globalisation and free trade have...