Xcomm Appendix B

Axia College Material
Appendix B

Audience-Focused Communication Matrix

Use the matrix to complete the information. Write 3-4 sentences for each item.

  * What are some audience characteristics you need to consider?  
  * What communication channels would be appropriate and why?  
  * What would you do to ensure your message is effective?
  * What are some considerations you must keep in mind given the diversity of the audience?

Audience-Focused Communication |
Audience | Audience Characteristics | Channels of Communication | Strategies to Ensure Effective Messages | Audience Diversity Considerations |
Managers | Managers need to understand the implications of the data being presented for future decision-making on the subject.   Realize that not all upper-management understands technical information.   Present information that describes the benefits for the company. | Be sure to sound formal and speak about important issues that are internal.   This kind of verbal communication is important to managers more so than others.   | Convey a positive outlook on new implementations that will expand on sales and profit.   Organize the information that hits areas managers need to know about. | Staying on point with each topic that addresses the different groups and try to avoid non-useful information, which can drag-out the presentation.   Try to avoid using derogatory terms that may offend someone.   Do not generalize information for one large group, rather hit on specific areas that are meaningful to specific listeners.   Keep the audience entertained and on-point. |
Salespeople | Make information of product irresistible to salespeople.   Talk about the success by giving examples with dollar figures from past sales.   Explain how the product can sell itself. | Give visuals that show growth in sales because this means the salespeople are being acknowledged.   Give written reports on new product and ways to improve sales. | Convey the...