Women in Advertising

Kaitlin Nevels
Sociology of Work 322
Final Paper
April 19 2011

A person seeking a career in advertising must choose what position they eventually would like to hold in an advertising agency. There are numerous types of advertising positions available. Advertising management and creative advertising are two popular career paths. People who occupy a managerial position may be responsible for supervising employees, managing the firm’s accounts or serving as a liaison between agency and a client. The creative positions are unlike any other career paths. Typically they are not nine to five jobs, schedules vary and long hours are common.   People who work in the creative department are responsible for coming up with innovative ways to advertise a client’s product in a creative manner. In meetings workers may be required to watch cartoons to help stimulate their creative side. Hyper-responsiveness to work is a common trait among good creative advertising workers.
According to the Bureau of Labor Occupational Outlook Handbook working under pressure is unavoidable in the industry of advertising and communications. Schedules change and problems occur but deadlines and goals still have to be met. Working long and odd hours is typical in the ad industry. Studies have shown that more than 80 percent of all workers in the industry work more then 40 hours each week (Bureau of Labor, 2011).
Thesis: Advertising agencies are being faced with serious challenges caused by the emergence of digital technology and adaption to globalization, together they challenge the effectiveness of traditional advertising caused by lack of exposure and increase stress and gender implications amongst employees.
This paper explores the role of the creative advertising industry in mediating aspects of economic and cultural change that have an influence on the industries exposure and its employees. An important issue facing the advertising industries is the extent to...