Wimbledon Tennis Championship

Due to the large size of the event, hallmark events produce various impacts. Sometimes, governments pay more attention to economic impact rather than political, environmental or technological. In order to have a positive outcome, event manager has to know how to balance range of impacts (Bowdin et. Al., 2011). The report is aimed to give background information and points out the rationale for Wimbledon Tennis Championship being chosen as a major hallmark sport event. PESTEL and Triple bottom line models will be applied in order to identify and discuss positive or negative influences of different impacts such as technological, economic and others. Indicating, if the event has been successful in terms of these impacts, will conclude this report.
Background of Event
Since starting in 1877, the Wimbledon Championship has been considered the oldest tennis competition and is the leading tennis tournament in the world (Wimbledon, 2014). The tennis games take place weekly, in line with the schedule starting from the end of June to the beginning of July, offering 27000 tickets (Wimbledon, 2014). Five major events are included in the Wimbledon Championship: “Gentlemen's Singles, Ladies' Singles, Gentlemen's Doubles, Ladies' Doubles and Mixed Doubles”, taking place in 18 courts (Wimbledon, 2014). The event is based in South East London and has a beneficial location in terms of transport and accommodation services. Due to Wimbledon’s prestigious reputation for hosting popular sports events, the sale of tickets is £83,000 per seat (Carter, 2013).
Background of Destination
Wimbledon is situated in a rural area of southwest London. It is one of the largest areas in London, which holds Wimbledon Tennis Championship and New Wimbledon Theatre (Merson, 2013). Wimbledon' 57k of people make up 0,7% of London’s 8.3m population (Prynn, 2013; NSdatabase, 2014). According to statistics produced by MasterCard, Worldwide Insights for 2012, London has being the most...