What Is Emarketing

Unit 3.26
Task 1:
Communication skills for business

Communication definition,
the act or process of using words, sounds, signs, or behaviors to express or exchange information
or to express your ideas, thoughts, feelings, etc, to someone else.

Business communication,
is the sharing of information between people within and outside the organization that is
performed for the commercial benefit of the organization. It can also be defined as relaying of
information within a business by its people.


Understanding Communication;
Communication today is mainly of three types

Written communication, in the form of emails, letters, reports, memos and various other
Oral communication. This is either face-to-face or over the phone/video conferencing,
A third type of communication, also commonly used but often underestimated is nonverbal communication, which is by using gestures or even simply body movements that
are made. These too could send various signals to the other party and is an equally
important method of communication.

The basic flow of communication can be seen in the diagram below. In this flow, the sender
sends a message to the receiver and then they share the feedback on the communication process.

Different Communication Models:
Let's have a look at some of the famous and frequently used communication models used
Shannon's Model,
One of the earliest models of communication that introduced was Claude Shannon's model. This
was introduced in 1948.
This laid the foundation for the different communication models that we have today, and has
greatly helped and enhanced the communication process in various fields. This model can be
considered as the granddaddy of many later communication models.
Following is a simple illustration of this model.


The diagram above clearly illustrates how communication takes place, and also helps one to
determine what could go wrong.
In Shannon's...