Knowing your Audience
Samantha Washington
January 26, 2014
Lorelle Davies

Knowing your Audience

On August 5, 2010, a small copper mine located in Chile suffered a cave-in which left 33 workers trapped underground. With workers being trapped 300 meters below ground with limited food, water, and oxygen, nobody knew for sure how long they would survive. After four days of being trapped, there was still no idea if any of the miners were even alive. Never before have so many workers survived being trapped underground for so long (Yang, 2010). Fortunately, in this case, tears turned to amazement as all 33 miners were located and rescued without any lives lost.

When giving consideration of communication to an audience about an incident such as the Chilean mine collapse, we should keep in mind that our audience is a combination of family, friends and a host of other individuals that are watching worldwide, and that they are there because they are concerned about the tragic event that has occurred. An accident such as this tends to bring people together and they all want to see what they can do to help. Your audience has friends, families, reporters, public service workers, by standers, and co-workers. However, the consensus is the same “what can be done to get the workers out?” Since we are dealing with a blend of roles, then we should always keep in my mind of the facts that have taken place and also show empathy. We need to take into consideration that we are going to be speaking to family, friends and be considerate of all ages. This message needs to be delivered sensitively and with care. We need to consider their emotions and feelings, but include information and facts. When conveying facts some may appear matters of facts, and we never want to seem more involved with the matters of the fact when we are dealing with lives but more concern with the well-being of others. Also, when communicating to an audience of employees about the Chilean mine...

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