Wal-Mart Business Plain


Marketing Plan
Part 1

Name:           March 10, 2010
Wal-Mart- Part 1           3/10/10

Company Description

Wal-Mart stores is an overpowering retail company that has gained much success for over 40 years now.   Bigger than most companies around the world, Wal-Mart is the world’s number one retailer with more than 7,870 stores.   With more than 1.5 million employees and about 55% of its stores in the U.S, it is still the number one retailer in Canada and Mexico as well.   Founder Sam Walton’s heirs, own approximately 40% of Wal-Mart.
Mission and Goals

Wal-Mart’s mission is, “Our mission is to enhance and integrate our supplier diversity programs into all of our procurement practices and to be an advocate for minority- and women-owned businesses."
'To give ordinary folk the chance to buy the same thing as rich people'.   Since Wal-Mart is a big environmental company, most of its goals are towards being efficient.   Such as of February 25, 2010, Wal-Mart announced their goal to eliminate 20 million metric tons of greenhouse gas from its global supply chain by the end of 2015.   Another goal is to be supplied by 100% renewable energy.   Wal-Mart also is also trying to create zero waste and sell products that sustain people and the environment.

Core Competencies

Wal-Mart’s main core competency is focusing on making its prices lower.   Another core competency would be lowering its operating costs. The core competency in this case is resulting from the company's ability to produce large sales volume, allowing the company to stay profitable with low profit margin. Wal-Mart’s importance is on its image of everyday low prices and high quality goods when marketing. Wal-Mart uses many different channels when marketing itself. It uses television, radio, magazines, weekly newspapers and many more feeds, and because they can sell their products for such a low price, it leaves them with a very high-income rate.
Situation Analysis...