Validating a Multi-Layer Qualitative Needs Assessment to Highlight Training Requirements in Traditional Small Enterprises: Case Study Iranian Stone Industries

Validating a Multi-Layer Qualitative Needs Assessment to Highlight Training Requirements in Traditional Small Enterprises: Case Study Iranian Stone Industries
Nematollah Azizi
Arash Gavazi

Paper presented at ECER 2010, Helsinki, 25-17 August 2010

Abstract
Needs assessments are critical to developing relevant and effective education and training programs and marketable and useful products. By assessing target audience needs, organizations can determine a focus and direction for investments made in products or training, and extend the reach and impact of environmental programming. Needs assessments are used whenever there is a need or a want that could be fulfilled by some sort of organizational effort. In the past three decades, dozen of models for needs assessment have been suggested and implemented with varying success (Watkins, et al,. 1998). So that, due to the distinctive carachreristics of small businesses, the purpose of this paper is to report the results of validating and the pilot implementation an alternative model developed respectively.
Key words: Needs assessment, Training, Small business, Model validating

Introduction
Small businesses which consist major part of production and service processes have a great role in the countries’ economic productivity and particularly in terms of employment. About 84% of all U.S. companies have less than 50 employees (Jablonski, 1992).   Because these small to medium-sized companies must continuously improve or die, implementing quality programs is critical. A smaller company may not realize the huge returns of a large company, but that does not reduce the impact of a quality program’s return on investment.Every company must satisfy customers, stakeholders and employees to survive.   Day-to-day details often divert attention from what is good for the company. Conflicts in priorities and contention for resources combine to form a huge barrier to organizational excellence. Smaller businesses also have a...