Unit 5020v1 - Introduction to Management and Leadership

A.C. 3.1 - Determine the differences between data and information, showing quantitative and qualitative examples

A.C. 3.2 - Identify organisational stakeholders

A.C. 3.3 – Explain stakeholders needs from the organisation

A.C. 3.4 – Identify data or information available on these stakeholders

A.C. 4.1 - Develop a plan that meets a stakeholder need, including resources required

There are numerous differences between data and information. Data is generally facts and figures that have been collected. Information is perhaps how you might interpret this data. Data is generally not objective while information can be very subjective. In Gap, stakeholders such as the owners will be interested in quantitative data such as the sales figures, profits and margins that the company has achieved.   They will also be interested in qualative data telling them why sales are up or down. Information such as there has been an introduction of new products into our range which has helped increase sales. Managers at GAP may be more interested in quantitative data that tells them GAP’s sickness statistics for that year. While the qualitative information gathered will hopefully tell them that sickness has improved in the company due to an up rise in staff morale and because of a greater effort from the company in looking after staff welfare.  

I have identified numerous stakeholders throughout GAP the organisation I work. These are both Internal and External stakeholders.
• Directors/Owners
• Management
• Employees
• Customers
• Government
• Suppliers
• Competitors
• Local Community
• Society

In order for me to determine GAP’s Primary and secondary stakeholders I have conducted an analysis using a power and interest grid below.

Those stakeholders with a high degree of power and interest are GAP’s primary stakeholders. This I consider to be the directors, management, employees and customers in GAP’s circle.
Obviously it is...