Understanding the Event


BY ELVIS ASIEDU Elvis Asiedu is a management lecturer at Institute of Business Studies, KumasiGhana. He received his Bachelor of Education in Social Science from the University of Education, Winneba-Ghana, his MSc management from the BPP University, London-UK and his CMI level 7 certificate in strategic management and leadership from the Chartered Management Institute, London-UK. Prior to his MSc studies, he was employed for 2 years in corporate planning and control areas. His current research interests include the impact of organizational culture on the Employee Job Satisfaction; and the effect of remuneration strategies on employee performance .

A Marketing Plan submitted to BPP University; As part of assessment for the Module-Marketing Management

Business Department, August 20, 2013.


Page 1

SSRN DECLARATION I confirm that I have read and understood the SSRN General Academic Regulations and Manual of Policies and Procedures on the presentation of written work, and the specific requirements relating to this piece of work including any Code of Practice relating to the degree for which it is presented. I declare that the work attached to this declaration complies with the University‚Äüs requirements and is my own work. I consent to reference of this work to a plagiarism detection service at the discretion of SSRN. I certify that the number of words in this assessed work including footnotes is mine.


Page 2

TABLE OF CONTENT Title Page SSRN Declaration Table of Content Introduction Research Methodology MARKETING AUDIT Internal Analysis External Analysis PESTLE Analysis & the Macro-Environment SWOT Analysis

PAGE NUMBER 1 2 3 4 5 6-12

MISSION AND VISION & OBJECTIVES (SMART) Mission statement Vision statement Strategic objectives KEY ISSUES & FINDINGS FACING RED BULL Strategies for Market growth Strategic Recommendation SEGMENTATION, TARGETING AND POSITIONING...