Traditional vs Creative Principles in Advertisements

Traditional vs Creative Principles in Advertisements
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Traditional vs Creative Principles in Advertisements
Many individuals and organizations use advertising as a method of informing, persuading, and reminding the public who are their customers of their products. Advertising just refers to a paid, non-personal communication about an organization goods or products with the purpose of boosting their sales. This can be done with the use of traditional principle or use of creative principle. With the traditional principle of advertising, the available media houses give agencies to give their adverts inform of stories (Lee & Johnson, 2013). Nowadays the use of creative principle in advertising through digital media enables the adverts to be more appealing. This paper is about the advantage of using creative principle. That it is more appealing than the traditional principle in advertising.
The winners today when it comes to the issue of advertising are those who do so in more than just a linear form (Moriarty et al., 2014). It is not how valuable brands are that enable a company make to stand out in the market. They make to take their premium position based on what people believe about concerning their products. These beliefs are created by the compelling ideas passed on during advertisements.
Creativity enables organizations to have great idea-idea led content in their adverts, which always has an enormous head start in building audiences and fans. Traditional principles limit one to telling of stories through use of communications mediums like the television or the newspapers. Creative principle enables one to tailor the message through use of data and technology, which lacks when using the traditional principle (Lee & Johnson, 2013).

The idea behind every advert is to see an increase in the sales of the given company or marketing; attention is always...