Toyota's Way

1- People:
Toyota has conducted traffic safety education activities since the 1960s. These education activities are carried out continuously and are aimed at a wide cross section of society, from safe driving courses for current drivers to traffic safety education activities for children. One of these activities involves the distribution of a traffic safety picture book to all nursery school and kindergarten-aged children in Japan. These picture books were first distributed in 1969 and since then a total of over 100 million copies have been distributed. In addition, Toyota carries out traffic safety education activities around the world through its overseas affiliates and even approaches foreign governments with policy suggestions and other ideas to improve traffic safety.
In terms of safety, Toyota is aiming for the complete elimination of traffic deaths and injuries and is advancing initiatives for traffic safety by viewing people, vehicles and the traffic environment as an integrated whole. In addition to making safe vehicles, we are taking a comprehensive approach with initiatives such as educating people, including drivers and pedestrians and making proposals toward the creation of a safe traffic environment.
3-Traffic Safety:
In order for automobiles to develop as a means of transportation that continue to provide the convenience of mobility in the future, it is important to minimize the negative effects of environmental impact, traffic accidents and traffic congestion. With the aim of achieving an affluent mobile society, Toyota has for some time positioned the response to this social task as an extremely important issue and has been actively involved in addressing it.