The Way of Wii
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The Way of Wii
Abstract
The world's TV game consoles had been almost dominated by Sony's PS2 and Microsoft's Xbox several years before the advent of Wii. They were more advanced than Nintendo's GameCube which cost a little but still only had been sold 14.6 million by March 31,2004 worldwide (Nintendo 2004 Annual Report).To compete with the two mighty rivals, Nintendo developed its original product Wii which was considered a revolutionary game console allowing people to simulate playing sports by waving a controller around. It was so attractive that was hot pursued by users since launched day. Depending on its low price, unique innovation of game operation and new marketing strategy, Nintendo achieved a phenomenal success in the market. By researching Wii on its development process, we could learn how the Blue Ocean Strategy was applied and its importance for a company. This essay will through analyzing its design, process selection and marketing strategy to search a way to success in market competition. Though the Blue Ocean Strategy helped Nintendo captured a large pie of market share, it does has shortage. The strategy could be effective in a time, but could never be effective forever. Anyway, it was acknowledged that Wii has changed game rule of TV game console market. It is a breakthrough and a milestone, though there is discontentedness, whine even negative. Comparing with Sony and Microsoft, the two giant of game industry, Nintendo's success was more due to its strategy. So the question is which factor is more important for a business company between strategic and scientific and technological strength?
Introduction
Nintendo and Wii
Nintendo is a well-known gaming company with its headquarters in Kyoto, Japan. Its products including games, TV game consoles and handheld game console are popular in the world. The classic NES was came from the company. The company purse customer-oriented policy to guide its products research and development. Wii is...
Abstract
The world's TV game consoles had been almost dominated by Sony's PS2 and Microsoft's Xbox several years before the advent of Wii. They were more advanced than Nintendo's GameCube which cost a little but still only had been sold 14.6 million by March 31,2004 worldwide (Nintendo 2004 Annual Report).To compete with the two mighty rivals, Nintendo developed its original product Wii which was considered a revolutionary game console allowing people to simulate playing sports by waving a controller around. It was so attractive that was hot pursued by users since launched day. Depending on its low price, unique innovation of game operation and new marketing strategy, Nintendo achieved a phenomenal success in the market. By researching Wii on its development process, we could learn how the Blue Ocean Strategy was applied and its importance for a company. This essay will through analyzing its design, process selection and marketing strategy to search a way to success in market competition. Though the Blue Ocean Strategy helped Nintendo captured a large pie of market share, it does has shortage. The strategy could be effective in a time, but could never be effective forever. Anyway, it was acknowledged that Wii has changed game rule of TV game console market. It is a breakthrough and a milestone, though there is discontentedness, whine even negative. Comparing with Sony and Microsoft, the two giant of game industry, Nintendo's success was more due to its strategy. So the question is which factor is more important for a business company between strategic and scientific and technological strength?
Introduction
Nintendo and Wii
Nintendo is a well-known gaming company with its headquarters in Kyoto, Japan. Its products including games, TV game consoles and handheld game console are popular in the world. The classic NES was came from the company. The company purse customer-oriented policy to guide its products research and development. Wii is...