The Impact of Apple


Over the past couple of decades, through the use of Information Technology as the great enabler, Apple Computers has reached rarefied heights of scientific and technological progress in an amazingly short span of time. However, this wholesale implementation of information technology by Apple and its competitors has brought with it a host of unintended and unforeseen consequences.
Through the prism of Modernism, information technology has not elevated society to the Utopic state that it hoped for. To the contrary, it has helped to create an existence categorized by constant change and an information orientated perspective on the world. Technological progress has not been accompanied by social progress. A comprehensive review of literature and an examination of both Post-Modernism and Information Technology, it is suggested that the influences of Information Technology have acted and continued to act to promote Post-Modernism. This paper seeks to illustrate Apple Computing’s impact through the use information technology via Modern and Post-Modern perspectives.

A culture of calculation is centered on hierarchical, logical arrangements, where the identified truths are those that are based in fact, not on opinions, beliefs, or feelings. Modernism is a core tenet to a culture of calculation. Modernism emphasizes that we can understand the objective world using rational, scientific and logical means. The idea for the computer is an example of a product of modernism, because the computer, being a machine, has no built-in biases. Its objective is to produce facts. Modernism also considers the idea of depth. Modernists ruminate on what lies beneath the surface. Modernism is focused on centralized ideas, hierarchical structures, and using logic. As in the culture of calculation, modernism requires centralized ideas to conform to set hierarchical structures, and that the answers to questions, explanations to problems, and reasons for how things work, are not...