The Hershey Company: Marketing

The Hershey Company: Marketing
Cheryl Hankins
CM105-16 – College Composition I
Instructor Honea
March 11, 2009

The Hershey Company: Marketing
      The Hershey Company, founded by Milton S. Hershey (1857-1945), was built in Derry Church, Pennsylvania, in 1903 (The Hershey Company Web Site, n.d.). The community, made famous by The Hershey Company, was later renamed as Hershey, Pennsylvania. The company has become the largest North American manufacturer of quality chocolate products, which include a variety of candy bars, drink mixes, and baking ingredients and today is the leading North American manufacturer of chocolate and non-chocolate confectionery and grocery products. The company is well known for the candy brands such as Hershey's Kisses, Reese's peanut butter cups, Swizzles licorice, Mounds, York Peppermint Patty, and Kit Kat (licensed from Nestlé); and the grocery goods such as baking chocolate, ice-cream toppings, chocolate syrup, cocoa mix, cookies, snack nuts, hard candies, lollipops, and peanut butter(The Hershey Company Web Site, n.d.). Hershey’s products are known and enjoyed the world over, by all age groups. The Hershey Company remains committed to the vision and values of the man who started it all so many years ago (The Hershey Company Web Site, n.d.).
      Milton Hershey, believing that quality of his milk chocolate products, would speak for itself,       refused to advertise. The company continued his policy, even after his death in 1945. Then, in 1970, facing a sluggish candy market and a diet-conscious public, the company relented (Hoover's, 2009)”.
Today the Hershey Company advertises to different age groups in many different ways(site your source! (). Television commercials attract children 12 and under, commercials and print ads focus on seniors, sponsorships focuses on teens and young adults, and promotions inside wrappers for all age groups.
Hershey began airing a television commercial that marks the beginning...