The Emerging Sales Trends in the Philippines: Digital Marketing


As we near the end of the first quarter of 2016, and people look to the year ahead, the interest increases. At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends. "What's Hot?" and "What's next?" are always the most common questions when I give webinars (online seminars) and talks. But the question is—does sales trend of the year 2016 will the post-digital era?
Philippines is considered as one of the fastest growing economies in Asia and one of the most promising digital markets in Southeast Asia. That is why Philippines will be a significant player in the digital marketing ecosystem in Asia and worldwide. According to my research, 55% of Filipinos are digital citizens and the average smartphone user spends about 171 minutes daily on using own device. The time spent is divided into communication (77 minutes), apps (66 minutes), entertainment (70 minutes) and others (36 minutes).
This reflects the strong growth in the mobile ownership and usage category. In fact, feature phone penetration and smartphone penetration are at 85% and 40%, as of the year 2015. That is why digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers.
Monitoring the media for new trends can shed light on how and when consumers are engaging with news stories and discussions regarding your brand, which should help salespeople track how your reputation and business is fairing in the wider market. Isentia has listed 5 keys trend that will influence media:
  * Digital companies embracing print media
  * Fast internet in more places
  * User-generated contents
  * Direct shopping experience
  * Computer-generated contents
Keeping up to date with the latest developments in the media industry is crucial for many businesses.   Digital...