Consumer and Market Insights: Feminine Hygiene Market in Thailand
Summary
Thailand's Feminine Hygiene market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Sanitary Pads category will have the largest volume share as well as the fastest growing category during 2015-2020. With the booming convenience stores market, many local convenience stores are popping up and major international retailers, such as 7-Eleven and Tesco Lotus, are expanding in the country, which is expected to boost the share of private labels in the market.
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Key Findings
- Rising disposable income along with the presence of a large young working population is driving the consumer packaged goods market in Thailand
- The Thai Feminine Hygiene market is led by the Sanitary Pads category while the Pantiliners and Shields category is forecast to register fastest growth during 2015-2020
- Hypermarkets and Supermarkets is the leading distribution channel in the Thai Feminine Hygiene market
- Flexible Packaging is the most commonly used packaging material in the Feminine Hygiene market in Thailand
- Personalization and Value are the major trends driving the Thai Feminine Hygiene market
- Increased awareness about feminine hygiene among rural consumers will drive the demand for Sanitary Pads
Synopsis
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and...