Test Bank of Ob Chapter 7

2.
(p. 182) | People usually do not pay attention to salient stimuli. 
 
FALSEResearch has shown that people tend to pay attention to salient stimuli. Something is salient when it stands out from its context. |

 

3.
(p. 182) | Attention is the process of becoming consciously aware of something or someone. 
 
TRUEAttention is the process of becoming consciously aware of something or someone. Attention can be focused on information either from the environment or from memory. |

 

4.
(p. 182) | A 12 foot tall university student would be a salient stimulus. 
 
TRUESomething is salient when it stands out from its context. A 12 foot tall university student would be a salient stimulus. |

 

5.
(p. 182) | A person who needs cash and suddenly realizes that he does not have any cash in his wallet would probably find a McDonald's sign more salient than a sign for an ATM. 
 
FALSEResearch has shown that people tend to pay attention to salient stimuli. Something is salient when it stands out from its context. In this instance, the ATM sign would be salient to the person in need of cash. |

 

6.
(p. 182) | Cognitive categories represent mental depositories for storing information. 
 
TRUEEncoding is required; raw information is interpreted or translated into mental representations. To accomplish this, perceivers assign pieces of information to cognitive categories. |

 

7.
(p. 182) | People, events, and objects are interpreted and categorized by comparing their characteristics with information contained in schemata. 
 
TRUEEncoding is required; raw information is interpreted or translated into mental representations. To accomplish this, perceivers assign pieces of information to cognitive categories. People, events, and objects are interpreted and evaluated by comparing their characteristics with information contained in schemata (or schema in singular form). |

 

8.
(p. 182) | A cognitive category contains a number of...