SWOT Analysis
Strong global brand recognition: McDonald as one of the most recognizable brands in the world, it has been recognized more than a superpower global foodservice retailer, it also play a significant role to indicate American culture.   It has a strong global presence and is well known as a food service market leader in both the domestic as well as the global markets. Wherever you are travel to, the outstanding “ Golden Arches” logo can been easily found when you feel hungry, this logo has become the most recognizable logo in the world. Consumer loyalty: McDonald provides food consistency over years. Since 1940, McDonald opened its first restaurant in San Bernardino, California; its customer base has increased numerously over the time. In the meantime, it also provides cultural diversity in the foods which offers based on the regional location of the restaurant, thereby not only maintain the existing customer base, also values the culture and customs preferences in each particular region, therefore stabilize the sales and also initiate a competitive global leader presence. Diversified Income and financial stability: The Company has a large revenue portfolio, with so many locations around the world, its total sales and earnings in different regions tend to offset one another. In addition, revenues also come from rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants.   Therefore, the company doesn't rely on one key source of income, unlike many of its rivals. This diversification allows McDonald's to have stable and healthy cash flow, and generate consistent profitability, also provide them capability to invest on R&D for the long-term.

High Employee Turnover: Most jobs that offers McDonald's are low skilled and low paying. Students and young works are major employment resources. As a result, there is a significant amount of employee turnover, most employee only treat this job as...