Strategy
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UNIVERSITY OF NAIROBI
SCHOOL OF BUSINESS
DEPARTMENT OF BUSINESS ADMINISTRATION
DSM 601: Strategic Management
MBA Programme
Course Syllabus
January – April, 2010
COURSE OBJECTIVES
This course is intended to provide the student with an exposition to the concept of strategy, the process of strategy formulation and strategy implementation. At the end of the course, students will thoroughly understand and appreciate the process and value of strategic management. A key requirement of the course will be application of strategic management to organizations in Kenya.
TEACHING METHOD
The course will be taught by way of lectures, assigned readings, class presentations and discussions. Students will be expected to complete regular readings as well as written assignments. Active student participation (discussions) during lectures will be required.
ASSESSMENT
Final examination 50%
Midterm examination 30%
Individual assignments 10%
Group Assignment 10%
COURSE CONTENT
I. Introducing Strategy and Strategic Management
1. Introduction/External Environment
2. The Concept of Strategy
3. The Strategic Management Process
II. Strategy Formulation
4. Strategic Direction
• Vision, Mission, Values
5. Strategic Analysis: External Analysis
6. Strategic Analysis: Industry, Competitors, Customers
7. Strategic Analysis: Internal Analysis
8. Formulating Objectives
9. Strategic Choice
III. Strategy Implementation
10. Implementation Process
11. Strategy Evaluation (Strategic Control)
REQUIRED TEXT
1. Pearce, J. A. & Robinson, R. B. (2007): Strategic Management: Formulation,
Implementation and Control. McGraw-Hill, 10th Edition.
2. Johnson G., Scholes K. & Whittington R. (2008): Exploring Corporate Strategy, FT-
Prentice Hall, 8th Edition.
OTHERS
1. Thomson A., Strickland A. & Gamble J. (2007): Crafting and Executing Strategy: Text and Reading,...
SCHOOL OF BUSINESS
DEPARTMENT OF BUSINESS ADMINISTRATION
DSM 601: Strategic Management
MBA Programme
Course Syllabus
January – April, 2010
COURSE OBJECTIVES
This course is intended to provide the student with an exposition to the concept of strategy, the process of strategy formulation and strategy implementation. At the end of the course, students will thoroughly understand and appreciate the process and value of strategic management. A key requirement of the course will be application of strategic management to organizations in Kenya.
TEACHING METHOD
The course will be taught by way of lectures, assigned readings, class presentations and discussions. Students will be expected to complete regular readings as well as written assignments. Active student participation (discussions) during lectures will be required.
ASSESSMENT
Final examination 50%
Midterm examination 30%
Individual assignments 10%
Group Assignment 10%
COURSE CONTENT
I. Introducing Strategy and Strategic Management
1. Introduction/External Environment
2. The Concept of Strategy
3. The Strategic Management Process
II. Strategy Formulation
4. Strategic Direction
• Vision, Mission, Values
5. Strategic Analysis: External Analysis
6. Strategic Analysis: Industry, Competitors, Customers
7. Strategic Analysis: Internal Analysis
8. Formulating Objectives
9. Strategic Choice
III. Strategy Implementation
10. Implementation Process
11. Strategy Evaluation (Strategic Control)
REQUIRED TEXT
1. Pearce, J. A. & Robinson, R. B. (2007): Strategic Management: Formulation,
Implementation and Control. McGraw-Hill, 10th Edition.
2. Johnson G., Scholes K. & Whittington R. (2008): Exploring Corporate Strategy, FT-
Prentice Hall, 8th Edition.
OTHERS
1. Thomson A., Strickland A. & Gamble J. (2007): Crafting and Executing Strategy: Text and Reading,...