Strategy for Kudler

Environmental Scan - Kudler Fine Foods

Kudler Fine Foods is a local gourmet food store company in the San Diego metropolitan area. The company by President Kathy Kudler and has three stores located in La Jolla, Del Mar and Encinitas, California.   Kathy Kudler's vision is to "create one store that would stock a wide selection of the freshest ingredients as well as all of the tools a gourmet cook could ever want" (University of Phoenix, 2010).
The Executive team at Kudler Fine Foods has expressed a desire to grow more rapidly and as a result the team must consider some alternative strategies to not only support the goal of future growth, but also create opportunities for sustainable growth.
Environmental scanning, a method for identifying, collecting and translating information about both internal and external influences into useful plans and decisions, will be an effective tool for the Kudler team.   Information can be gathered from influences that include events, trends, and relationships that are either internal or external to the organization.   The information is utilized by key managers, in this case Kudler’s Executive team, to evaluate the strengths and weaknesses in response to threats and opportunities, then the team can take that information and create both strategies and opportunites that will bring sustainable growth to the business.   The two tables below show how Kudler’s Executive team could potentially use the information gathered in such a scan to create strategies for future and sustained growth.
External environment
Influence | Industry | Consumers | Economic |
Examples | New competitorsSubstitutesCompetitors going out of business | New productsChange in consumer tastesTrends influencing demands | Change in economy, i.e. recession affecting disposable incomeChange in supplier costs (due to weather, fuel costs, etc.) |
Strategy/Opportunity | Potential for partnership and/or alliances to create new revenue stream by offering additional...