Strategic Plan Update – Draft I


Individual Assignment: Strategic Plan Update—Draft I

Individual Assignment: Strategic Plan Update—Draft I
Mission Statement
The purpose of a mission statement is essentially to explain the underlying rationale for a company’s existence, and at the same time, inquire as to what a company’s function is in relation to how the company places itself within society (Pearce & Robinson, 2009). The mission statement is critical in that it expresses a company’s true identity and philosophy while establishing an image in which the general public will perceive. As such, it is important that the mission statement of Kudler Fine Foods emphasize the aforementioned premises.
The previous mission statement of Kudler Fine reads as follows: “Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true” (Kudler Fine Foods Web Site, 2007). A more appropriate mission statement for Kudler would be: “The mission of Kudler Fine Foods is to provide a large assortment of high quality and valuable foods and wines at the best possible prices with the assistance of a well tenured and obliging workforce in order to meet and exceed the expectations of its customers to make their shopping experience as enjoyable as possible”.
Vision Statement
A vision statement is one that explains the position in which a company wishes to be in within the company’s future (Pearce & Robinson, 2009). This kind of statement involves thinking strategically on a long-term level while establishing its intentions. For most companies, the vision involves growth or sustainment in regard to overall size, capacity, and input/output.
The previous vision statement of Kudler Fine Foods reads as follows: “Kudler Fine Foods will be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest...