Strategic Management


Strategies are one of the most important proceedings of an organization in order to achieve their goals and objectives. As Mintzberg H Quin B (1997) stated that, “strategy is the pattern plan that accelerates an organizational goal, policies and action sequences as a whole.” Therefore managers or the top level leaders of an organization need to b very careful when selecting and implementing the strategy for them to compete in the market and for their survival.

In this assignment, the school of strategies including planning school, cultural school and positioning school of Mintzberg will be studied to show these strategies are helpful for the organization to be more competent in the global market. This assignment also shed light on some international theories such as Porter’s diamond, five forces, generic strategies and product life cycle of an organization in the light of Tesco Plc ‘case.

School of strategies

It is not negligible the strategic development is the basic factor for the survival and success of each and every business. Infact, each organization should rely on suitable strategies and adapt it to the situations that arise in a competitive environment. According to Turner (2003), “in an attempt to guide those whose job is to put strategies into practice, Henry Mintzberg, et al (1998) described the process of ‘strategy safari’ and has identified ten schools of thought in respect of strategy development. These schools have varied in popularity overtime”. The ten different schools were grouped into three groups, prescriptive, descriptive and synthesis. The basic difference between the prescriptive schools and the descriptive schools is that the prescriptive focuses on strategy formulation while the descriptive as strategy development. The three prescriptive schools are known for the efficiency and stability foundations which direct the organization and create objectives for the development of organizations. As Stacey stated that, “the...