Strategic Management

Whole Foods Market 2010
BUSN620: Strategic Management
American Public University

May 3, 2015

What are the Strengths and Weaknesses?
One of Whole Food’s strengths is their passion for food and high standards for quality products. They guaranteed 100 percent satisfaction on all items purchased. Demand for organic food is rising at a much faster clip than the broader food industry
They have a competitive advantage when it comes to the size of their stores. Very few natural foods stores have stores larger than 20,000 square foot.
Each Whole Food’s store had a customized layout to fit the particular site and building to show off particular products for their target customers in that area.
Another strength within the Whole Foods corporation is that they offer an economic value added management and incentive system for employees. This system worked well for team members to use in finalizing decisions that created sustainable shareholder value.
One of Whole Food’s weaknesses would have to be their high prices. The costs of growing and marketing organic foods are about 25-75% more than conventionally grown items.

2.     What are the opportunities and threats facing Whole Foods?
What are the key Opportunities and Threats? The key opportunities for Whole Foods include: increasing attractiveness of the health/organic food industry, growth through acquisition, and enhancing their brand image/loyalty through community service. Whole Foods has already bought its largest competitor, Wild Oats, which has shown to be profitable. By promoting organic foods Whole Foods can increase sales and attract new customers by introducing them to the Whole Foods experience. Whole Foods would benefit not only by promoting itself but the industry in general. In addition to promoting organic foods, they could enhance their brand image and loyalty by continuing their community service efforts. If the industry continues to grow and they continue to bring about brand...