Steve Kafka

Cultural Challenges; Steve Kafka
Steve Kafka, an American and a franchisor for Chicago Style Pizza, has decided to expand his business to Greece.   He knows it is a risky decision because when he became a franchisor, he had to overcome many difficulties. Despite the risks, Steve wants to pursue foreign territory for his franchise Chicago Style Pizza in Athens, Greece.   Although he was born in the United States, he has family and friends in Athens, Greece who speak the native language fluently, and whom he has visited in this country several times. Steve feels confident in his knowledge about the country and feels he could be very successful in his endeavor.  
Greece is a mountainous country in Europe covers about 50,949 square miles.   It is also known as the Hellenic Republic.   It is smaller than the state of Alabama with a population of 10.7 million people growing at a rate of .11 percent annually.   Greeks see themselves as individualistic, brave and hardworking.   The older generation Greeks value family, religion, tradition, education, while the younger generations value friendships and economic status.   They value their culture while eager to stay technologically competitive and relevant.   The society is generally dominated by men as they hold majority of the powerful positions in the country.   With regard to food, while tastes vary between urban and rural populations there are some foods that are common to Greeks.   These foods include lamb, seafood, olives, and cheese.   Olive oil is used in cooking as well as garlic, onions, and other spices.   Salads are often served with the main meal, while eggplant, zucchini, stuffed tomatoes and pasta are all favorites to the population .  

The United States of America stretches across the central portion of North America which includes Alaska, and Hawaii.   It covers 3794100 square miles and is the fourth largest country in the world with a growing population of 310.2 million people which makes its population the third...