Starbucks is the largest retailer of specialty coffee in the world (Starbucks, 2010). Starbucks has more than 15,000 stores in 50 countries. Starbucks became the leading specialty coffee retailer by making its workforce a sustainable competitive advantage (Rothman, 1993).   Their culture, brand and product excellence continues to win accolades (Michelli, 2007).   Howard Schultz, the company’s Chief Executive Officer, explains how his philosophy of extensive benefits for both full and part-time workers has contributed to growth.   In 2007, 2008 and 2009, Fortune recognized Starbucks as one of America’s best companies to work for (Fortune, 2010).   Although 85% of Starbucks’ partners (employees) are part-time, they are still eligible for full benefits if they work 240 hours a quarter.

      Starbucks’ old mission statement was to establish themselves as the premier purveyor of the finest coffees in the world while maintaining their uncompromising principles as they grow (Michelli, 2007).   Starbucks’ (2010) current mission statement is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.   Starbucks has six principles of how they live their mission every day:   (1) source the finest coffee beans, roasting them with great care, and improving the lives of people who grow them; (2) embrace diversity as an essential component in the way they do business; (3) connect with, laugh with, and uplift the lives of customers; (4) when customers feel a sense of belonging, stores become a haven, a break from the worries outside, a place to meet with friends; (5) bring together partners, customers, and the community to contribute every day; (6) and enjoy the kind of success that rewards shareholders.

      Starbucks has established ways to make sure that the leaders of their organization are carrying out the company’s espoused values (Michelli, 2007).   Starbucks uses the Mission Review Committee, where partners are encouraged to voice their...