Sports Drinks in Saudi Arabia

27 Aug 2016, Navi Mumbai, India: presents a new report on “Sports Drinks in Saudi Arabia” It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth.

Saudi Arabia is home to one of the largest populations of young people across the Middle East region. Statistics reveal that, as of 2015, adults aged between 18 and 44 accounted for 50% of the country’s population. Over the course of the review period, many of these young adults and younger middle aged people continued to complete the transition away from the traditional Saudi way of life towards faster-paced, more exciting lifestyles based on Western trends and lifestyles. This is expected to be due to growing internet penetration and the increasing numbers of people watching foreign programming on satellite television channels, which is leading to greater exposure to the Western world. This trend is perhaps most noticeable in the changes being seen in the eating and drinking habits of Saudi people, as well as changes in the styles of clothing being worn and the types of leisure activities which are preferred, all of which are contributing to major changes in general lifestyles. Saudi youngsters also have a strong desire for branded goods and services, especially US and European brands. The powerful market dynamics of youngsters and middle-aged consumers attempting to stay young have also led major companies, including those involved in sports drinks, to shift their focus towards fun, exciting activities, whether in terms of new product developments or advertising campaigns.

Sports Drinks in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they...