Smoking Tobacco in Hungary Market Analysis and Forecast 2014

Hungary presents an attractive smoking tobacco market with one of the world's highest smoking incidences, taking into account regular and

occasional smokers. Although there has been a long-term decline of the overall tobacco products market, smoking tobacco has seen a high increase.

Notably, this growth has been driven by many consumers switching from manufactured cigarettes to roll-your-own and make-your-own tobacco. The long

term prospects of smoking tobacco are also good owing to the fall in minimum duty payable in 2015, and stable tax incidence since 2012 for finely

cut tobacco giving smoking tobacco a major competitive advantage over manufactured cigarettes.

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Key Findings
The Hungarian tobacco market has been subject to escalating taxation on tobacco products during the past decade to bring it into line with EU

requirements. Evidence of this can be seen with recent changes to minimum duty which has been raised from 2005 to 2012 and was subject to a hike

of 46.4% in January 2013.

By value, Imperial Tobacco has long led the Hungarian market. Its share has risen from 15.0% in 2006 to 37.0% in 2010. Latest share data give

Imperial 33.8% in 2011, 35.8% in 2012 and 35.5% in 2013, above its share by volume.

Retail prices have been increasing as levels of tax on smoking tobacco have been raised. Local brands continue to dominate the medium to lower

priced segment with international brands becoming more significant in the medium to higher priced segments.

Volumes are forecast to stand 23% up on 2014, with per capita consumption also ahead, by 26.4%. Over the same period, sales of manufactured

cigarettes are set to fall, representing a 37.4% decline on their level in 2014.


"Smoking Tobacco in Hungary", is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in...