Background Of Samsung Electronics Company Marketing Essay
Samsung Electronics is a South Korean multinationalelectronics and it has information technology headquarter in Samsung Town-Seoul. The assembly plants and sales networks are available in many countries around the world, thus Samsung has hired 160,000 employees.
In 2009, the company has become world's biggest electronic devices maker by surpassing the previous leader Hewlett-Packard. Its sales revenue in the areas of Liquid Crystal Display (LCD) and Light-Emitting Diode (LED) displays and memory chips are number one in the world. Therefore, Samsung has become a legend in Information Technology (IT) areas.
Samsung has a very humble beginning which started in 1938 whereby the Samsung's founder Byung-Chull Lee set up a trade export company in Korea, exporting fish, vegetables, and fruits to China. Within a decade Samsung had flour mills and confectionary machines and became a co-operation in 1951. It is an excellent beginning.
From 1958 onwards Samsung began to step into other industries such as financial, media, chemicals and ship building throughout the 1970's.
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In 1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout 90's), Radio's, Computer components and other electronics devices.
In 1987, Byung-Chull Lee passed away and Kun-Hee Lee took over become a chairman to replace Byung-Chull Lee. Up to 1997, Kun-Hee Lee has lead Samsung to expand globally by building factories in the US, Britain, Germany, Thailand, Mexico, Spain and China.
In 1993 Samsung developed the 'lightest' mobile phone of its era. The SCH-800 and it was available on Code division multiple...