Pulse

The Magazine for the Wharton Health Care Business Conference | February 2014

David Kerr explains
what IBM’s Watson
can do for our
Healthcare system
page 20

Tackling the Cost of U.S.
Healthcare with Nick
Valeriani (CEO of
West Health)
page 33

The Promise of
Genomics and
Wireless Technologies
with Eric Topol
page 53

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The Pulse

Table of Contents
4

Letter from the Editors

40

Virtually Integrated Care: Blurring the lines
between Payer and Provider

Understanding and Adapting to Consumer
Behaivor
6

10

13

45

Insider’s Perspective

Patient Behavior Change: Opportunities and
Challenges
The Evolution of Consumer Centricity in the
Health Insurance Business
Consumerism in the Life Sciences Industry

Health Care Innovation and Entrepreneurship
49

Help Themselves

Health IT and Emerging Data Management
Platforms
21

Understanding the roadblocks to deploying
health IT

53

Digitizing Humans: The Promise of Genomics and
Wireless Technologies

The Power of Patient Activation: Helping Patients
17

Assessing the Opportunity for Biosimilars: An

57

Entrepreneurship Opportunities in Healthcare IT

Wharton’s Healthcare Management Program
61

Increasing Physician Productivity and Consumer

Wharton Health Care Alumni Association
Deliverys Heavy Hitters for 2013 Conference

Knowledge: Watson’s Great Promise
63
25

A Data-Driven Approach to Physician Network

Wharton Health Care Management
Program Overview

Development
64
28

Challenges and Opportunities with Healthcare

Wharton Health Care Management
Student Organizations

Data
65

Editors-in-Chief

66

Staff Writers

Bending the Cost Curve
33
36

Tackling the Cost of U.S. Healthcare
Driving Value-Based Care Outside of the Hospital:
The Future of Home Healthcare

The Pulse

3

Letter from the Editors
January 1 of this year represented the first day for many of the key provisions of the Affordable...