Project Natal
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MARKETING STRATEGY CASE PROFESSOR JOE CHERIAN SPRING 2010
Team 11 Jin Zhang Adetola Otesile Abhijit Divekar
SECTION 16
Directing And Managing The Field Sales Effort
Current Sales Force System
Xbox 360 sales is a business to business market.
Major Retailers Microsoft sells it to include:
Xbox 360 Sales Figures (based on official financial reports)
Date
Quarter 2 (ending Dec 31, 2005) Quarter 3 (ending Mar 31,2005) Quarter 4 (ending Jun 30, 2005)
Quarterly Sales
1.5M 1.7M 1.8M
Total Sales
1.5M 3.2M 5.0M
2006 fiscal year sales
Quarter 1 (ending Sept 30, 2006) Quarter 2 (ending Dec 31, 2006) Quarter 3 (ending Mar 31,2007) Quarter 4 (ending Jun 30, 2007)
5.0M (only 3 quarters)
0.9M 1.2M 0.5M 0.7M
5.0M
5.9M 7.1M 7.6M 8.3M
2007 fiscal year sales
Quarter 1 (ending Sept 30, 2007) Quarter 2 (ending Dec 31, 2007) Quarter 3 (ending Mar 31,2008) Quarter 4 (ending Jun 30, 2008)
3.3M
1.0M 1.6M 0.7M 0.9M
8.3M
9.3M 10.9M 11.6M 12.5M
2008 fiscal year sales
Quarter 1 (ending Sept 30, 2008) Quarter 2 (ending Dec 31, 2008) Quarter 3 (ending Mar 31,2009) Quarter 4 (ending Jun 30, 2009)
4.2M
1.0M 1.3M 1.4M 1.1M
12.5M
13.5M 14.8M 16.2M 17.3M
2009 fiscal year sales
4.8M
17.3M
Source:http://vgsales.wikia.com/wiki/Xbox_360
Current Bundling Packages and Prices
Xbox 360 Splinter Cell Conviction Special Edition Bundle $399.99 Get a special console with a 250GB hard drive, two wireless controllers, and the game.
Xbox 360 Elite Spring Bundle $299.99 The premium system has a massive hard drive and high-definition multimedia interface (HDMI) with two great games.
Xbox 360 Arcade $199.99 Everything you need to hit the ground running.
Sales Objectives
Microsoft’s heavily-anticipated Project Natal will go on sale for Christmas 2010, and Xbox 360 must be able to gain at least 50% market share by 2011 which is 50% increase from its current position. This goal will be attained through the new...
Team 11 Jin Zhang Adetola Otesile Abhijit Divekar
SECTION 16
Directing And Managing The Field Sales Effort
Current Sales Force System
Xbox 360 sales is a business to business market.
Major Retailers Microsoft sells it to include:
Xbox 360 Sales Figures (based on official financial reports)
Date
Quarter 2 (ending Dec 31, 2005) Quarter 3 (ending Mar 31,2005) Quarter 4 (ending Jun 30, 2005)
Quarterly Sales
1.5M 1.7M 1.8M
Total Sales
1.5M 3.2M 5.0M
2006 fiscal year sales
Quarter 1 (ending Sept 30, 2006) Quarter 2 (ending Dec 31, 2006) Quarter 3 (ending Mar 31,2007) Quarter 4 (ending Jun 30, 2007)
5.0M (only 3 quarters)
0.9M 1.2M 0.5M 0.7M
5.0M
5.9M 7.1M 7.6M 8.3M
2007 fiscal year sales
Quarter 1 (ending Sept 30, 2007) Quarter 2 (ending Dec 31, 2007) Quarter 3 (ending Mar 31,2008) Quarter 4 (ending Jun 30, 2008)
3.3M
1.0M 1.6M 0.7M 0.9M
8.3M
9.3M 10.9M 11.6M 12.5M
2008 fiscal year sales
Quarter 1 (ending Sept 30, 2008) Quarter 2 (ending Dec 31, 2008) Quarter 3 (ending Mar 31,2009) Quarter 4 (ending Jun 30, 2009)
4.2M
1.0M 1.3M 1.4M 1.1M
12.5M
13.5M 14.8M 16.2M 17.3M
2009 fiscal year sales
4.8M
17.3M
Source:http://vgsales.wikia.com/wiki/Xbox_360
Current Bundling Packages and Prices
Xbox 360 Splinter Cell Conviction Special Edition Bundle $399.99 Get a special console with a 250GB hard drive, two wireless controllers, and the game.
Xbox 360 Elite Spring Bundle $299.99 The premium system has a massive hard drive and high-definition multimedia interface (HDMI) with two great games.
Xbox 360 Arcade $199.99 Everything you need to hit the ground running.
Sales Objectives
Microsoft’s heavily-anticipated Project Natal will go on sale for Christmas 2010, and Xbox 360 must be able to gain at least 50% market share by 2011 which is 50% increase from its current position. This goal will be attained through the new...