Product Launch Plan


Ongko Furniture Store – Finance Concepts
Srinivas V. Sudhirkashyap
University of Phoenix

While Jaya Ongko’s Furniture Store thrived in his industry in the eighty’s in Bali, Indonesia the economic globalization of the 90’s quickly changed his industry and caught him unprepared and facing severe reduction in his company’s revenues.   He now had to compete with global companies, franchises and distributors that offered the same product at a much lower cost.   Through his research he discovered that these companies where able to achieve reductions through high tech equipments, reduced overhead, faster production cycle and through global exports and distributions (Correa, 2010)
      The purpose of this paper is to explain the finance concepts related to the context of the
Ongko Furniture Store scenario.   Some important finance terms discussed in Ongko Furniture case have been explained below in the context of this case scenario.   These include income, revenue, costs (includes manufacturing, capital and expenses), taxes, margins, overheads, total assets, total equity and total current liabilities.   Also included are variance analyses, budgets and financial statements of the company (Ongko Furniture Budget - University of Phoenix, 2010)
      Some other important concepts that are part of the company’s financial blueprint are labor, premium, exports, business competition, prices, profit margins, merger, acquisitions, joint venture, suppliers, variance analysis, budgets and financial statements.

Ongko Furniture Store – Finance Concepts
Manufacturing is one of the key components in businesses and involves conversion of raw materials to finished goods.   Jaya Ongko’s company in Bali, Indonesia manufactures furniture by buying raw material from the open market and converting it into tables and chairs as finished goods.   According to the scenario, the labor available to the Ongko was comparatively...