Printing Technology

Printing press has allowed information to be spread quickly and accurately.
This was particularly useful for communication between scientists, and it also gave authors more prominence and boosted literacy rates by making the printed word ubiquitous. That’s why, even as the printing press gives way to new technologies, its impact on society can’t be ignored.
Printing is not something one may think of often, but it does impact our lives everyday. From the morning newspaper to church on Sundays, printing is important to our society.
Without printing we wouldnt have books, papers, magazines or many other information tools. To truly understand printing one must look at the machines, processes and technology that has shaped its history.
Technology has impacted every industry, but perhaps has really improved the printing industry.
The introduction of computers make setting up type and tone much easier. Laser printing and digital printing have sent the process to new heights, allowing printers to do more than ever. High definition abilities make todays printed material of the highest quality ever seen.
With the combination of new advances in machinery, processes and technology the printing industry has grown and changed. It is an important part of daily life and with its evolution through history has become even better.
As art is said to be a mirror of mood, so are the values of the time reflected in art of an era.
The dynamics of the printing have changed dramatically with increased competition from alternative communication media. Print still has a strong role to play far into the future. The challenge as an industry is to educate marketing professionals on the most effective means for integrating multiple media — including print — into a multichannel business communications strategy. The most effective printed communications will be increasingly targeted and relevant to the recipient.

Why should we care? What will this benefit? Who will this affect?...