Pr Proposal for Charlotte Bobcats

PR Proposal for Charlotte Bobcats

Kaidi Li (Kadillac)
Dr. Linda Coleman
IMC Strategy: PR
4 December 2013

EXECUTIVE SUMMARY                               4
MISSION                                           4
BACKGROUND                                     5
SITUATION ANALYSIS                               5
  * Strengths and Opportunities                                       5
  * Social Media Equality                                           6
  * Michael Jordan                                                 6
  * Fan Base in North Carolina State                                   6
  * Community Relations                                           7
  * Weaknesses and Threats
  * Impression
  * Communication
  * Media Relations
  * Problems
  * Media Relations
  * Communication
  * Objectives
  * Publics
  * Media
  * Social Network
  * College Students
  * Local Residents
  * Strategies
  * Purpose
  * Tactics
  * Media
  * Social Networks
  * College Students
  * Local Residents
  * Evaluation
  * Evaluation Methods
  * Budget
  * Budget Costing

As the aim to improve its reputation and rebuild its image, Charlotte Bobcats is seeking to establish better communication between the team and its publics. Comprehensive research has been conducted to analyze the team's strengths and weakness, and from the findings, a PR proposal is being proposed with the objectives to achieve media publicity to for the team and to deploy tactics that can help the internal and external publics perform better. Tactics proposed include building communication conduits, deploying the two-way communication, generating news for media coverage, and developing relationships with media, community and fans. Since Bobcats will change its name to Hornets in the next season, the timeframe aimed to achieve the goals of the proposal is...