Poland Make-Up Market Size and Growth Up to 2016 : Radiant Insights, Inc

Consumer and Market Insights: Make-Up Market in Poland By Radiant Insights


Poland's Make-Up market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Eye Make-Up category will have the largest volume share and is also projected to witness fastest growth during 2015-2020. Poland has a large mid-lifer population, which is seeking Make-up products with anti-aging properties. Demand for Make-up products formulated for different skin types such as acne-prone skin will rise as consumers seek to maximize their appearance.

Key Findings

- The Make-Up market in Poland will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

- Mascara in the Eye Make-Up category accounted for 52.1% share by value in the Polish Make-Up market in 2015.

- Hypermarkets and Supermarkets is the leading distribution channel which occupies 27.9% of share in the Polish Make-Up market.

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- Image Consciousness and Aging Populations are the leading trends in the Make-Up market in Poland

- Demand for Polish natural Make-Up products is increasing along with individual preferences in the Make-Up market.
Rigid Plastics is the most commonly used packaging material which accounted for 65.2% of Make-Up market in Poland.


Canadean's Consumer and Market Insights report on the Make-Up market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the...