Perspectives on Aging

HCS 433

When it comes to stereotypes there are many that are stated about several different groups of people but they are not always true. Stereotypes are what people conclude about specific types of individuals with certain ways of doing things or acting a certain way but it may not accurately depict reality or the truth. There are many stereotypes out there that depict how we treat and see the older population. I have come across stereotypes that everyone deals with on a daily basis. It has led me to re-think stereotypes and the older population. The media is a large component of how society sees the older population and has many stereotypes about the elderly on a daily basis. The media such as television, movies, and commercials do not give an accurate presumption about the older population. We will look at their perspectives and how they portray the older population to determine if they are accurate or not.
  * Address stereotypes in the media (advertising, films and television)  
In the media stereotypes of the older population consist of overviews about deteriorating well-being, joy, and desirability. The elderly are often considered as “insatiable old folks” who unjustifiably exhaust our public resources by means of Medicare and Social Security. Different media outlets try to depict that the elderly age groups are not worthy of humane treatment. If older people are shown in the media they are shown in a stereotypical manner or often not included altogether. In order to guarantee the sources and aids that are sincerely required by some elders, supporters time and again try to produce media attention that calls attention to the defenselessness of older people.
  * Identify how the older adult is portrayed
  * In advertising they show the older population as very few ads 15% to be exact, unrepresented compared to younger adults and not shown much during the evening shows. Older adults tended to play incidental roles in the advertisements and to...