Organizational Planning/Swot Analysis

Organizational Planning/SWOT Analysis
MGT 521 - Management
February 12, 2015
Prof. Deb Lawton

Organizational Planning/SWOT Analysis
Casey’s General Store founded by Don Lamberti, leased a store in 1959 from his father in Des Moines, Iowa (Casey’s General Store, 2014).   Lamberti’s business partner and friend, a fuel supplier Kurvin C. Fish, suggested that Lamberti buy the Square Deal Oil Company, located in Boone, Iowa.   The named of the store “Casey’s”   was created by Lamberti by using his business partner and friend’s, Kurvin C. Fish’s initial, KC.   (Casey’s General Store, 2014).

Lamberti built the third store in small rural Midwestern communities, with the population of 5,000 or less.   These towns are too small for Wal-Mart to cover. Today Casey’s is a few of convenience store chains that focuses on self-distribution and owns all of its assets including real estate.

Casey’s General Stores provides a diverse range product, from gasoline to prepared food. Casey’s focus is on its prepared food program as part of its strategy to promote high-margin products that are compatible with national chain convenience store operations.   The program is profitable against national chains with its sandwiches, donuts, and freshly made pizzas.   As any convenience store, prices are higher than in larger cities specialized stores, but individuals from small towns do not want to travel 10-20 miles just for a pizza or a loaf of bread.

The senior management teams usually execute strategic planning. Here leadership determines the path of the organization. All of the units within the company then implement it.   A good strategic plan includes figures that translate the vision and mission into concrete ends.   Casey’s mission is to provide quality products by offering a larger selection of products, competitive prices and vision to establish a strong market position in smaller towns.

  Mendes and Themindo (2004) define store location as the physical space occupied...