Online Beauty and Personal Care Market Trends, Size, Analysis and Forecast to 2020

Technavio Announces the Publication of its Research Report Global Online Beauty and Personal Care Market 2016-2020

Technavio recognizes the following companies as the key players in the global online beauty and personal care market: Amazon, Estée Lauder, LOréal, Procter & Gamble, and Sephora.

Other Prominent Vendors in the market are: Drugstore, eBay, Groupon, JCPenney, Kroger, Macys, StrawberryNET, Target, ULTA Beauty, and Walmart.

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Commenting on the report, an analyst from Technavios team said: Rise in demand for dermocosmetic products will be a key trend for market growth. Dermocosmetics are products that combine cosmetic action with dermatological functions. It is a branch of dermatology concerned with the aesthetic appearance of the skin. The segment has doubled in the last 15 years, from 2.2% to 4.4% of the global beauty market. Western Europe represents almost 60% of the dermocosmetics market. Currently, France is the market leader in terms of revenue, followed by Italy, Germany, and Spain. Worldwide demand for dermocosmetic products has grown in the last five years.”

According to the report, one of the key drivers for market growth will be high rate of internet and smartphone penetration and increase in online spending. As of 2014, the internet penetration rate (percentage-to-population) in the US was 87.4%. Approximately 279 million people in the US were internet users; this number is the third-largest globally, after China and India. Users in the US spend more time online per capita than other users globally. An average US internet user spends more than 90 hours online per week, which is almost five times the global average. Also, broadband penetration in the country has increased recently with the growth of both fixed and wireless broadband connections. This high amount of time spent by US consumers online is...