On Co-Operate Responsibility


CORPORATE SOCIAL RESPONSIBILITY  is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. Furthermore, CSR-focused businesses would proactively promote the public interest (PI) by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality. CSR is the deliberate inclusion of PI into corporate decision- making ,that is the core business of the company or firm, and the honouring of a triple bottom line: people, planet, profit.


In this project, the main focus is on the activities carried out by one of the leading sports goods manufacturers, PUMA, in the field of CSR. How the company has managed and undertaken efforts for welfare of the community by helping the under-privileged through various initiatives in the sports sector.
These activities are spread across the world and have gained PUMA various accolades and awards. They have been classified under :

  * PUMA.Peace : “The goal of our PUMA.Peace initiative is to create programs that foster a more peaceful world than the one we live in today,” - Jochen Zeitz, Chairman and CEO of PUMA

  * PUMA.Vision: PUMA works towards a better world for generations to come through the PUMAVision platform

  * PUMA.Creative: Through the establishment of the PUMA.Creative Documentary Fund, the company will dedicate financial support, creative counsel and industry recognition...