Norway Cards and Payments Market 2014 the Forecast Period to Reach 7.2 Million by 2018


Norway Cards and Payments Industry 2014 and forecast to 2018 by Market Research Store report provides top-level market analysis, information and insights into Norway’s cards and payments industry, including:

Current and forecast values for each category of Norway’s cards and payments industry, including debit cards, credit cards and prepaid cards
Comprehensive analysis of the industry’s market attractiveness and future growth areas
Analysis of various market drivers and regulations governing Norway’s cards and payments industry
Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by banks and other institutions in the market
Comprehensive analysis of consumer attitudes and buying preferences for cards
The competitive landscape of Norway’s cards and payments industry

Executive summary

The Norwegian card payments channel registered significant growth during the review period (2009–2013). In terms of number of cards in circulation, the card payments channel grew at a CAGR of 2.86% to reach 18.6 million cards by the end of 2013. In value terms, the channel valued NOK647.9 billion (US$108.9 billion) in 2013. Changing lifestyle demographics, the increased popularity of online shopping and higher disposable per capita incomes supported the growth of the number of cards in circulation.

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The younger generation is a considerable and growing target group in terms of card spending. To tap into this younger population, SpareBank 1 SR-Bank in Norway offers a Visa card for children under 13 years old. Amounts in the accounts linked to these card can be controlled by parents, there is no issuance fee and it is free to use in stores and at SpareBank 1s ATMs. The bank also offers a Visa Electron credit card for people aged 13–18 years, with no annual fees and...