Nolia Behaviour

Natural Dog Biscuits

May 9, 2009

Mr. Bow Geelburt, President
Entreatee Dog Bakery
512 Los Amigos
Albuquerque, NM 87101

Re:   Market Research Report for Entreatee Dog Bakery

Dear Mr. Geelburt:

Enclosed is the market research report for Entreatee Dog Bakery that you requested. This report was approved on February 17, 2009, and has been completed. The results from the survey data collected were inconclusive. We recommend that another study, using a random sampling method with primary and secondary data, be conducted to make any business decisions concerning the Entreatee Dog Bakery operation.

We are grateful to Entreatee Dog Bakery for giving us the opportunity to conduct a primary research study on all natural dog biscuits. Feel free to contact us if you have any questions about the report and/or future research. As the success of Entreatee Dog Bakery is important to us, please keep us up to date with your decisions after reviewing this report.


Timmy Bob
Bobby Tim

Table of Contents

Letter of Transmittal X

Executive Summary 1

Research Overview 3

Methodology 3

Results 4

Consumer Behavior 4

Product Attributes 5

Demographics 6

Limitations 7

Conclusions 7

Recommendations 9

Appendix 10

Questionnaire 10



Pets are ranked as the third largest animal industry in the United States. Dog and cat food revenues exceed $9 billion annually, which consists of canned, dried, and semi-moist products, along with snacks and treats. Because two-thirds of all adult dogs are overweight, there is a need for low-calorie, low-fat products.

Entreatee Dog Bakery (EDB) is a company seeking to fill this need in Albuquerque, NM. EDB produces all natural dog biscuits in southern New Mexico. Its mission is to bake and distribute fresh and healthy dog biscuits by utilizing natural ingredients. Entreatee plans to open a dog bakery...